White Hat Search Engine Optimisation
There are two forms of SEO. Black Hat and White Hat. The former is where people who think they are smarter than they actually are use all sorts of methods to increase website rankings within search engines. Initially these methods may prove somewhat successful, that is, until the next Google index reshuffle. White Hat SEO is the way forward. It’s not big, it’s not clever, it takes a little time but it works.
SEO Experts
Have you ever had a phone call or email saying something like “We can get your website to the top of Google for just x pounds per month”? If so, and you decided to go for it, how did that work out for you?
We don’t believe in so called self-titled SEO experts. As far as we are concerned they don’t exist. The vast majority of web hosting companies say they build SEO friendly websites but what do they really do to help your website get high rankings in search engines? They may promise to get your website more traffic but how do they go about achieving that? Are they super SEO strategists that use their own top secret formidable formula? Cloak and dagger methods known only to them which took years to master and decades to perfect? If they are experts in this field then how come their own websites don’t appear at the top of generic search engine results? Most web design companies build you a site, enter a few keywords in some HTML Meta tags, dump your website on a 3rd party chug box and charge you a small fortune for the privilege.
Why is Domainscanners SEO different?
We do everything we possibly can to drive more traffic to your website. Although we build cost effective websites for smaller companies our tag line does not mention web design at all. Our tag line is “High Traffic Hosting” because that’s the core effort of our website designs. Our sites our built from the gound up with SEO in mind. We build and use our own high end servers which we collocate in the UK’s fastest fibre connected datacentre’s. We use arguably the World’s best CMS for SEO being WordPress. Natively WordPress is a fantastic CMS and extremely good for SEO. With the right plugins and configurations it becomes a true powerhouse for SEO performance. We thoroughly tested all major Content Management Systems for SEO whilst also considering ease of use for our users. WordPress was the clear winner. We set things up so that as you extend your site with new pages or update existing content you can even see directly within the CMS exactly how that content will appear in Google! We also hook our customer sites into Social Networks such as Facebook and Twitter. We don’t charge extra for this and it helps promote your site for free. Each site we develop is also hooked into Google Analytics so our customers can see what traffic they are getting and where it is coming from. All this for our standard website design cost which we feel is extremely good value for money.
What are Domainscanners SEO Practises?
We don’t use any special or secretive methods. We use common sense. Google is the most popular Search Engine on the Planet and we focus on trying to get our customers sites ranked as highly as possible within their search engine. Are efforts in conforming to Google’s best practises often filters through well to other well-known search engines such as Bing and Yahoo etc. And how do we go about conforming to Google’s best practises? Well that’s simple. We listen to them! Google that is. What’s more, we encourage all of our customers to listen to them. The engineers at Google are not internet Dementors hell bent on sucking your websites presence from their Engine. Google’s ultimate goal is to rapidly deliver relevant content based on a user’s search. Help Google index your website and if it’s content is what Google users are searching for, your site is what they will find.
Google uses over two hundred “Signals” to index and rank your site. Although nobody knows exactly what these signals score in ranking terms, Google openly promotes best practises to use within website’s to help gain better rankings. All we do is listen to them and put their advice into practise as we build each and every one of our customer website’s. Our customers can easily add additional content and pages to their sites once built so we also bake in additional researched and proven SEO functionality to our CMS to help our customer websites stay search engine friendly as their sites expand. We are always listening to what Google engineers say regarding SEO and we publish their videos here on our own site so that our customers can get and stay up to speed on the very latest SEO techniques straight from the horse’s mouth.
